Stamford AFC are delighted to announce that Cummins Technologies, the world-renowned
manufacturing giant, recently extended their partnership commitment to Stamford AFC.
The partnership will see the main stand at the Zeeco Stadium continue to be named the
Cummins Stand, and the Cummins logo will appear on the front of the home shirts of all the
club’s youth sides, the Young Daniels, supporting over 300 players from Under 7’s to Under
Guy Walton, Young Daniels Director at Stamford AFC, commented, “The past few seasons
have been particularly successful with many local companies kindly supporting The Daniels
since our move to The Zeeco Stadium nearly four years ago. We are delighted Cummins
Technologies have continued their significant community support of The Daniels enabling
over 300 young footballers to represent the club in replica kits of the senior first team. We
continue to demonstrate the core values Stamford AFC and Cummins Technologies are
James Evans, Supply Chain Director at Cummins Technologies commented, “It was a
pleasure to visit Stamford AFC to review the new kit and the main stand for the forthcoming
season. The significant turn out of all the young players to participate, demonstrated to me
that the club is a thriving operation. It is very well run with excellent facilities and sees
community involvement at the heart of its core values. Cummins Generator Technologies
are therefore delighted to continue their sponsorship of the Main Stand and suppliers of the
players kits considering the club is such a valuable asset in the town.”
Geoff Green, Director at Stamford AFC, commented, “We are absolutely delighted with
Cummins for their continuous and generous sponsorship, this helps the club as a whole,
from the Young Daniels right through to the first team. The partnership enables players
from all ages to become part of Daniels philosophy and journey. We’ve had great success
recently with Harry Peasgood signing a contract with the first team and we are excited that
further talent will be developed going forward.”
David Whitby, Chairman at Stamford AFC, commented, “Cummins Technologies have been
an integral part of the Stamford community for several years, we are delighted that they
continue to support us generously going forward and previously over many years. We look
forward to more success working with Cummins, in the future for the benefit of all
supporters, players and the local community in and around Stamford.”
Cummins Executives – Trevor French, Anita Fountain & James Evans receive shirt from
Young Daniels under 10 player Charlie Priestley.
To help communicate a consistent campaign message we have provided below a summary of the campaign.
The FA’s Respect campaign was launched in the 2008/9 season after a build-up of behavioural problems in the National Game. Following its success, The FA want to spread the message of Respect even further across English football. The new campaign – ‘We Only Do Positive’ – aims to do just that.
The new campaign highlights the importance of positive behaviour towards young footballers, specifically looking at the impact parents and coaches can have. The campaign is rooted in extensive research carried out in 2017/18 to understand more clearly the effect of negative behaviour on Under 7s – Under 18s and where Respect interventions would be most effective.
The research provided clear evidence of why positivity was so important in the youth game. The stand-out insight was that 9 in 10 children played better with positive encouragement. In addition, the research highlighted that negative experiences on children had a serious adverse effects on both in their footballing ability and more widely to their enjoyment of the sport.
‘We Only Do Positive’ is a response to this research and uses an all new strategic approach to target coaches and parents specifically around mini-soccer and youth football. It aims to promote and educate coaches and parents on their roles in creating a fun, safe and inclusive environment for all the players, ensuring they have great experiences throughout their football journey.
Stamford U9’s play premier league giants
On Saturday 18h July players from the under nine group in the Stamford Young Daniels travelled to Oakham school where they played against Arsenal and Birmingham City U10’s.
The younger boys took on the significant challenge with enthusiasm and determination against two very impressive teams. Despite defeats in both games the Stamford boys received encouraging praise and assessment from the professional coaches.
[SAFC Young Daniel’s with Birmingham City]
Saturday Morning Club a success
The Young Daniels Saturday morning club has again been a superb triumph over the summer months. The last session is this Saturday, 25th August and will round off what has been a brilliant few months for the football club. Guy Walton said, “Saturday Morning Club has proved another successful summer football activity. We take opportunity to thank head coaches Paul Walker and Ian Edwards for managing the significant number of players attending and providing a fun safe environment for young footballers to enjoy scoring goals!”